1. A LONG LONG TIME AGO ONE OF OUR ANCESTORS HAD A BRIGHT IDEA: USE A MIX OF SNOW AND REAL FRUIT JUICES AS A THIRST QUENCHER. 2. OFF HE WENT CLIMBING SNOW MOUNTAINS. 3. THEY TRIED TO PACK AND STORE FRESH SNOW.
4. HE OFTEN FAILED IN HIS ATTEMPTS TO CREATE WHAT LATER BECOME GELATO. 5. GELATO WAS BORN LATER THANKS TO THE EFFORTS OF TWO COOKS NAMED RUGGERIE BUONTALENTI "THE GELATO FATHERS" RUGGERI CONCOCTED A CAKE, COLD AND SWEET THAT HAD AN INCREDIBLE SUCCESS AND WON A COMPETITION SPONSORED BY THE "MEDICI" (FLORENCE NEAR ROYALITY). 6. CATHERINA DE' MEDICI ABOUT TO MARRY ENRICO D'ORLEANS, SON OF THE FRENCH KING, DID NOT LET THE OPPORTUNITY GO BY AND DECIDED TO TREAT THE ROYALITY AT HER WEDDING TO GELATO AND ORDER RUGGERI TO MOVE TO PARIS, SITE OF THE WEDDING.
7. SURPRISE IN PARIS (BUT AN UNPLEASANT ONE) THE FRENCH CHEFS WERE SOON BEAT UP RUGGERI BADLY ENVIOUS OF THE NEW DISCOVERY. 8. HE SUCCEEDED TO RETURN TO FLORENCE WHERE HE TRIED TO LIVE THE REST OF THIS LIFE UNNOTICED. 9. SOON ANOTHER ITALIAN CROSSED THE "ALPS" IN SEARCH OF FAME IN PARIS. A SICI LIAN BY THE NAME OF PROCOPIO DEI COLTELLI.
10. IT WAS THERE IN "PARIS WHERE HE OPEN A CAFE W/GELATO THAT WAS DESTINED TO BECOME WORLD FAMOUS, "CAFE PROCOPE". 11. THAT WAS THE START OF ITALIAN GELATO IN THE WORLD. 12. A NEW PROFESSION WAS BORN GETATIERE AND WITH IT GELATO SHOPS.
13. DIFFERENT PARTS OF ITALY STILL ADHERE TO DIFFERENT SCHOOLS OF GELATO THROUGH RECEIPTS PASSED DOWN FROM FATHER TO SON. 14. MANY YEARS WENT BY AND MANY WARS BUT AFTER THE SECOND WORLD WAR NEW TECHNOLOGIES "IMPORTED FROM USA" HELPED GELATO LEAP AHEAD. 15. WITH IT CAME, IN 1953, THE INDUSTRIAL PRODUCTION OF GELATO.
16. NO LONGER ALONE, SMALL GELATERIAS SOON HAD TO COMPETE WITH MASS PRODUCTION. 17. SOON INDUSTRIAL PRODUCERS TRIED TO MONOPOLIZE AND DRIVE SMALL SHOPS OUT OF BUSINESS BY QUESTIONING THEIR HYGRENIC METHODS OF PRODUCT. 18. DURING THIS PERIOD HOMEMADE (GELATERIA) GELATO WAS ALMOST BANNED AS TH CAUSE OF MANY MILD FOOD POISONINGS.
19. SHOPS OPENED FOR MANY GENERATIONS HAD NO CHOICE BUT TO CLOSE. 20. SOME "GELATIERS" JUST DID NOT WANT TO GIVE UP AND EVEN HAD A BRIGHT IDEA. 21. THEIR FUTURE LAY IN "UNITING" THAT IS HOW IT WAS BORN: NATIONAL COMMITTEE DEFENSE AND EXPANSION OF HOMEMADE GELATO.
22. SEMINARS WERE BORN AND THE MOST DISCUSSED ITEM WAS INFACT "HYGENE". 23. ALL "GEATIER" TOGETHER WERE ABLE TO FEND OFF THE BIG FIRMS. 24. SO THEY WENT TO WORK.